Now that Meghan Barrett was stepping out on her own as an independent research and opening her own lab, she needed a website and brand that would grow with her. Her current site was more of a personal porfolio and she described it as “clunky and hard to update.”

Bold, defiant, passionate — these are the words that describe the feeling of the Barrett lab. The lab studies insect neuroscience to provide data that advocates for the welfare of insects in the farm industry. They needed brand both spoke to their collaborative spirit and rigorous science. I worked with the Impact Media Lab team to create a unique, unapologetic brand package that pushed the limits of any science branding that has come before! I built a website through Squarespace that provided a seamless management system that Meghan was missing in her previous site.